Trade and tourism. Two sides of the same coin

Trade and tourism are set as basic axes within the third sector of any economy.

During the past years the relation between both activities has gained strength and as a consequence shopping tourism has gained special recognition.

Shopping tourists and buyers of tourism agglutinate a growing demand which awakens the interest of academics, the business sector and public decision makers.

This work faces the analysis of shopping tourism from that triple perspective.

 

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