TRANSVERSALITY OF SHOPPING TOURISM
One of the characteristics of Shopping Tourism is its transversality with other tourism sectors, mainly hostelry, gastronomy, transport, etc., as well as with other types of tourism, such as the tourism of events and congresses (MICE), cruise ship tourism, business tourism, etc., as in all the types of tourism that we know the traveller-tourist has the deep need to bring something from the place he has visited with him, whether for his own enjoyment or to offer and gift to others. Who can say that they haven’t bought anything during the trip?
Whether the tourist has the making shopping as a main goal of the trip or if the goal is something else and shopping become secondary or complementary, we all like to take a souvenir from the visited place with us or to buy some product to offer it to family and friends, strengthening the idea of remembrance and empathy while having been away from the social or familiar sphere.
Through shopping, the tourist can acquire knowledge about the identity of the territory, which increases their interest in and personal appreciation of it, turning into a loyal future consumer of this or other destinations.
The increase of the tourist flow and of the spending generated by Shopping Tourism is proportional to the increase of profit of the tourism industry and to the balance of the social benefits; it also makes the creation of new sustainable tourism jobs possible, brings globalisation to the local retailers and promotes the training of the staff.
All this contributes to the development of a touristic offer of quality, allowing the tourist to live a unique travel experience in every destination.