Third edition of Shopping Tourism, a phenomenon of 2 million tourists a year in Italy

Countdown to the third edition of “Shopping Tourism – the Italian forum”, the only event in Italy dedicated to the phenomenon of shopping tourism designed and organized by Risposte Turismo, a research and consulting company at the service of the tourism macro industry. The event will take place in Milan on December 3 at the Palazzo Castiglioni of Corso Venezia 47: more than 200 tour operators and retailers are expected to attend an intense day of study, debate and business networking.

The program, which can be consulted on the forum’s website, includes numerous moments of discussion and in-depth study, in which some of the main commercial tourism operators in our country will participate. The 2019 edition will focus on the purchase costs and consumption behaviour of Italian holidaymakers, luxury tourism, digital payment methods and the winning combination of shopping and food and wine.

Around 2 million tourists a year buying in Italy

According to estimates by Risposte Turismo, about 2 million tourists choose Italy each year for a shopping holiday. The figure, obtained by applying to the total number of arrivals in Italian destinations different percentage coefficients depending on the type of destination, shows the existence of a significant part of the tourist demand that has in shopping the main reason for their holidays.

The phenomenon of shopping tourism is even more important if we bear in mind that this estimate does not include “excursionists” (those who do not spend the night) and all those, much more numerous, who, although they do not consider shopping as the sole or main motivation for the trip, carry out this activity during their holidays.

“Shopping tourism continues to surprise by the number of international initiatives launched by individual countries or local governments, and by investments made by multinationals or companies engaged in individual national markets,” says Francesco di Cesare, President of Risposte Turismo.

“The growing attention to the importance of the phenomenon – continues Cesare- is generated by a happy interpenetration and collaboration between the worlds of retail and tourism, initially induced by the desires and behaviors of demand (tourists) and now increasingly desired, designed and implemented by supply (companies, professionals, public representatives). In this scenario, Italy pursues other national contexts decidedly beyond the road, but has all the conditions to fill the void and soon become a destination of excellence for shopping tourism.

Shopping tourism – the Italian forum is dedicated to all those who, for various reasons, are interested in the phenomenon: from the different realities that manage the places of shopping (outlet village, department stores, shopping malls, historic shops, shopping streets) or who organize initiatives dedicated to it (festivals, contests, fashion night, etc.).), fashion brands and wine and food producers and distributors, from the already structured craft realities to laboratories and business museums, from tour operators and tourist accommodation companies to trade associations, public administrations and tourist promotion bodies, including new professional figures in commercial tourism (including, for example, personal shoppers and tourist managers working in shopping centres).

Around 2 million tourists a year buying in Italy

According to estimates by Risposte Turismo, about 2 million tourists choose Italy each year for a shopping holiday. The figure, obtained by applying to the total number of arrivals in Italian destinations different percentage coefficients depending on the type of destination, shows the existence of a significant part of the tourist demand that has in shopping the main reason for their holidays.

The phenomenon of shopping tourism is even more important if we bear in mind that this estimate does not include “excursionists” (those who do not spend the night) and all those, much more numerous, who, although they do not consider shopping as the sole or main motivation for the trip, carry out this activity during their holidays.

“Shopping tourism continues to surprise by the number of international initiatives launched by individual countries or local governments, and by investments made by multinationals or companies engaged in individual national markets,” says Francesco di Cesare, President of Risposte Turismo.

“Shopping tourism continues to surprise by the number of international initiatives launched by individual countries or local governments, and by investments made by multinationals or companies engaged in individual national markets,” says Francesco di Cesare, President of Risposte Turismo.

“The growing attention to the importance of the phenomenon – continues Cesare- is generated by a happy interpenetration and collaboration between the worlds of retail and tourism, initially induced by the desires and behaviors of demand (tourists) and now increasingly desired, designed and implemented by supply (companies, professionals, public representatives). In this scenario, Italy pursues other national contexts decidedly beyond the road, but has all the conditions to fill the void and soon become a destination of excellence for shopping tourism.

Shopping tourism – the Italian forum is dedicated to all those who, for various reasons, are interested in the phenomenon: from the different realities that manage the places of shopping (outlet village, department stores, shopping malls, historic shops, shopping streets) or who organize initiatives dedicated to it (festivals, contests, fashion night, etc.).), fashion brands and wine and food producers and distributors, from the already structured craft realities to laboratories and business museums, from tour operators and tourist accommodation companies to trade associations, public administrations and tourist promotion bodies, including new professional figures in commercial tourism (including, for example, personal shoppers and tourist managers working in shopping centres).

Shopping Tourism in figures: the new edition of Shopping Tourism Italian Monitor

After the opening speeches of Carlo Sangalli – President of Confcommercio, Roberta Guaineri – Minister of Tourism, Sport and Quality of Life of the City of Milan and Giorgio Palmucci – President of Enit, the forum will come to life with the presentation of the new edition of Shopping Tourism Italian Monitor, the annual research report of Risposte Turismo benchmark for all operators in the sector.

Italy, a shopping destination

From the research carried out by Risposte Turismo, there are more than 80 shopping streets in our country, including Via Montenapoleone in Milan, Via dei Condotti in Rome, Via Larga XXII Marzo in Venice, Via Tornabuoni in Florence and Via dei Mille in Naples.

The new edition of the monitor created by Risposte Turismo also contains the cartography in Italy of more than 60 department stores (for a total surface of more than 260.000 m2) and about 1.150 structures including shopping centres and shopping parks in Italy.

There are also 27 points of sale in Italy, with a total of more than 712,000 m2 dedicated to shopping. With its 5 commercial destinations (Serravalle Designer Outlet, Castel Romano Designer Outlet, Barberino Designer Outlet, Noventa Designer Outlet, La Reggia Designer Outlet) McArthurGlen is also confirmed in 2019 as the reality with the magistrate’s office.