THE MILLENNIAL STATE OF MIND. Digital is reshaping how luxury is purchased

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The luxury industry has entered a “new normal,” characterized by lower growth. To succeed in the next decade, brands will need to refocus on their customers to better anticipate and cater to their needs. The younger generation will be key:

New research by Bain & Company and Farfetch estimates that millennials will represent 40% of the global market for personal luxury goods by 2025. The characteristics of the millennial behavior are already filtering.

Report: See PDF