The 10 best European cities to go shopping according to Holidu

Luxury Zagreb, Turin and Vienna: the winning trio

With the fashion-weeks season approaching and Carrie Bradshaw’s wise words in ‘Sex in New York’ are now more relevant than ever. There’s no doubt that Paris, Milan and London are the European fashion capitals, but are they the best for shopping? If you want to know where to go to go shopping, which stores are worth more and when are the sales in each one, Holidu has elaborated a ranking with the best European cities to give free rein to your credit card.

Photo: Viktor Juric
Photo: Viktor Juric

1. Zagreb – 4,35

Zagreb is the favourite of European fashionistas. The Croatian capital may not be the first destination that comes to mind when it comes to renewing your wardrobe, but with an average rating of 4.35 stars for its 915 clothing and footwear stores, Zagreb is the perfect candidate according to Google users. Croatian stylists have nothing to envy from the classics Zara, H&M and Mango. You just have to know where to go. It’s best to start at Tkalieva Street, which is full of unique local shops. If you go down this street, you end up on Ilica Street, almost 6 km long, where there are plenty of shops and cafés to take a well-deserved break. It is one of the longest and busiest streets in Zagreb. There you’ll find everything from exclusive shops and renowned brands to instrument shops. For rest and recuperation, you can head over to Eli’s café, which serves excellent cappuccinos and lattes.

2. Turin – 4,29

This beautiful Italian city has almost 2,800 clothing and footwear stores and takes second place with an average of 4.29 stars on Google. Surprisingly, the shoppers’ favorite is Turin and not Milan, the fashion capital. If you dare to discover it, the Via Roma is, without a doubt, the first place you have to visit. Leaving Porta Nuova, where you have quite affordable shops, you enter the San Carlo square, where there are designer boutiques. Returning to your steps, you have two magnificent options: via Po or Via Giuseppe Garibaldi. If you take the Via Po, towards the river, you can stop at the Gelateria Alberto Marchetti to enjoy an excellent Italian ice cream and recover your strength. If you opt for Via Giuseppe Garibaldi, you have GROM, another great ice-cream parlour for a good ice-cream.

3. Vienna – 4.28

The last place on the podium goes to the Austrian capital and its beautiful centre. Its 3,000 designer shops and international brands score an average of 4.28 stars on Google. Vienna’s biggest shopping street is Mariahilfer Straße, where you can find shops for all tastes in a wide range of prices. However, if you want to find the most authentic local shops, you must walk away along the small parallel streets of district 7. After an intense shopping session, it’s time to take a well-deserved break at the Amerling Beisl café, a small cafeteria with a hidden terrace in the inner courtyard.

4. Naples – 4.27

We return to Italy to visit the south on this occasion, as Naples ranks 4th with an average of 4.27 stars in its 3,400 stores. This beautiful city of contrasts, which combines the imposing presence of a volcano with the pleasant breeze of the Mediterranean Sea, offers a unique experience to shoppers who walk its pedestrian streets. The first stop in Naples is Via dei Mille on the side of the Palace of the Arts in Naples. We walk a bit to realize its perfect combination of international and local brands to end at Via Gaetano Filangieri, where the luxury boutiques are located, as we descend in the direction of the sea. Arriving at the branch, we walk along the Via Chiaiaia, one of the best shopping streets, which offers quite reasonable prices. If you would like to take a break and taste a delicious Neapolitan pizza, you can go to the Antica Capri restaurant.

5. Munich – 4,27

Munich ranks fifth among Europe’s best cities for shopping. Not surprisingly, Munich is Germany’s richest city. The city covers a lot of territory but has several very nice neighborhoods where there are many shop windows that are worth admiring. Its combination of traditional, modern, designer and department stores offers options for all tastes with no less than 2,850 stores. The default option is the city center itself with its pedestrian streets, which is ideal for drawing the card in its various shops while you give yourself the view with the architecture of the city. If you want to visit a district a little more unique and less touristic, Glockenbachviertel is a very option to consider. It is one of the most inland areas of the city and houses unique and modern shops. To make a stop on the way to the purest Bavarian style, the open-air market Viktualienmarkt is the best option. It is just a few steps away and has a multitude of stalls with snacks to eat and a very nice “Biergarten” where you can find the famous pretzels and typical German sausages.

6. Bucharest – 4,26

The Romanian capital comes sixth in the ranking with an average of 4.26 stars and a total of 2,500 stores. Here, shoe and clothing stores are mainly concentrated in shopping malls. The Afi Palace Cotroceni and the Bucharest shopping centre are among the favourite shopping centres of shopaholics. Both are huge and prevail over small street shops, offering a more convenient option.

7. Cologne – 4,26

In Cologne, shopping is a pleasure. The city centre is mostly pedestrian, and is full of small shops for all tastes and prices. Thanks to it, the city achieves 7th place in the ranking with an average of 4.26 stars for its 1,800 stores. Schildergasse is the largest shopping street and the best place to find all international brands. The entire neighborhood of a hervidero of shops. Going down towards the river, you will find Hohe Straße, which also has shops in abundance. However, to shop in more unique shops, it is best to approach the Belgian district.

8. Sofia – 4,26

The Bulgarian capital also has a shopping culture that is more likely to buy in shopping malls, but this is not detrimental to the quality of its establishments, as the 1,600 clothing and footwear stores that the city boasts have an average Google rating of 4.26 stars. The shopping streets were gradually replaced by shopping malls after the fall of communism. The old shopping streets of the past are now home to beautiful cafés and markets. Sofia’s most beautiful shopping malls, as well as the most appreciated, are the Paradise Center and the Mall of Sofia.

9. Rome – 4.25

In Rome there is everything… except a shortage of shops. The Italian capital can boast more than 8,400 stores! There are stores of all kinds, with a considerably high average score for the quantity; 4.25 stars. It doesn’t matter if your thing is the big international brands or the small local shops, if you go shopping in Rome you will find what you are looking for… and probably more whims than you should. Via del Corso is probably the longest street, but all the surrounding narrow streets hide shops that are worth discovering.

10. Milan – 4.25

Milan – 4.25 was a must in this ranking, another of the European fashion capitals. Its fashion-week (17-23 September) is one of the most important events in the industry. However, the race to be the favourite city of shoppers is tough, and due to the 4.25 star rating that shoppers give to its 5800 stores, Milan is relegated to 10th place. Yet this is not a bad note, especially considering that Milan is a trend-setting city. Among the essential ones are: the Fashion Quadrilateral, the Vittorio Emanuele II Gallery and the Corso Vittorio Emanuele II.
Spanish cities at the back

Author: Tiramillas