Shopping tourists from Luxembourg, Austria and Malta lead spending in Europe

769 for each of their journeys, according to the latest data from the European statistical agency Eurostat.

Photo: Sergio Rodriguez Portugues del Olmo
Photo: Sergio Rodriguez Portugues del Olmo

Luxembourg, Austria and Malta. These are the three countries of origin of European travellers who spend the most, on average, during their holidays, according to the latest data from the European statistical agency Eurostat. Although the agency does not disaggregate data by specific type of expenditure, for fashion these travelers are potential customers for a market, travel retail, which generated in 2018 more than 70,000 million dollars.

On average, Europeans spend 377 euros on each trip between transport, accommodation and shopping. The Luxembourgers differ from the EU average with an outlay of around 770 euros, while the Austrians spend 641 euros and the Maltese, 633 euros.

In total, EU citizens spent 467 billion euros on their journeys in 2017, of which 56% was international tourism, according to the latest available data. Germany, the most populous country in the European Union, is also the one that concentrates the bulk of spending, with 26% of the total. It is followed by the French and the British, who, together with the Germans, account for almost 60% of all expenditure made by EU tourists.

The majority of the expenditure remains in Europe: 44% of the expenditure corresponds to trips made within the country of residence, while another 34% ends up in another EU market. It is followed by America, which accounts for 8% of total expenditure, Asia, with 6%, other European countries, with 4%, and Africa, with 3%.

The main item of expenditure is, on average, accommodation, which represents 37% of the budget, followed by shopping and catering, with 32%, and transport, with 31%. However, in domestic travel, spending on purchases skyrocketed, accounting for 41% of the total.

Excluding catering, by far the largest expenditure on purchases of durable goods is made by the Danes, with an average expenditure of 115.4 euros per trip, well above the 43.6 euros disbursed by the French, the next on the list. Malta, with just over forty euros, Germany and Holland (already below twenty euros), complete the table. Spaniards are among the EU citizens who spend the least on shopping during their trips, with an average of 6.86 euros per trip.

Author: Iria P. Gestal. Modae