Secretariat of Tourism of the State of Guanajuato

The Secretariat of Tourism of the state of Guanajuato is the government agency responsible for planning, programming, developing, promoting and monitoring tourism in the state of Guanajuato.

The social and economic panorama that is currently presented, requires us to generate greater competitiveness in our state and in each of our tourist destinations, causing growth and the implementation of actions that allow us to position ourselves as one of the preferred destinations for tourists.

Our mission is “to direct and promote the tourist activity of the state of Guanajuato, with a strategic and co-responsible vision through its planning, development and promotion for its positioning in national and international markets, to strengthen the competitiveness of the sector and its industry, expressed in greater jobs and quality of life for the people of Guanajuato.

The Guanajuato tourism brand will be positioned as a competitive destination and leader in the national tourism market, distinguished by the quality and diversity of its offer and by the orderly and sustainable development of its regions, which have managed to attract and increase demand and investment for the benefit of the state economy and its population.