(Panama) Tourist arrivals from the Colombian market on the rise

Amid tamborito, empolleradas and the tricolour of our national flag, the general administrator of the Panama Tourism Authority (ATP), Iván Eskildsen, together with directors of private sector associations, received groups of tourists from Colombia.

“The arrival of this group of tourists is the result of a cooperation agreement with the wholesale agency OnVacation, one of the main companies sending tourists from Colombia, with which we are strongly promoting the reactivation of the sector,” said the head of the ATP.

Together with the presidents of more than 10 private sector associations, Administrator Eskildsen established a Tourism Demand Reactivation Commission, focused on accelerating tourist arrivals in the short and medium term, through concrete initiatives to be developed in conjunction with the private sector.

One of the initiatives contributed by the private sector was the agreement with the wholesaler OnVacation, through which 6,000 tourists from the Colombian market will arrive, a proposal that was recently approved by PROMTUR, the entity in charge of attracting international visitors.

From the private sector, Maru Gálvez, director of the Panamanian Hotel Association (APATEL) said: “we are very happy that the strategies that the private sector has presented to the Commission for the Reactivation of Tourism Demand are already producing results, especially in strategic markets such as Colombia, which has always been a natural market for tourists”.

OnVacation’s four-night tour packages include: airfare, hotel, transportation and visits to destinations within the diverse attractions of Panama City, shopping tourism, Panama Canal and visits to the beaches of the Pacific Riviera, priority destinations of the Sustainable Tourism Master Plan, which is currently being implemented by the ATP.

Eskildsen recently visited more companies in the Colombian market, together with the president of the Panamanian Association of Tour Operators. The same interest was expressed by Alexis Zapata, President of the Panamanian Association of Tour Operators (APOTUR), to promote the arrival of tourists from this important market. In addition, based on what was agreed in the Reactivation Commission, a tourism promotion caravan has been programmed in the cities of Bogotá, Medellín and Cali for the month of July, as well as initiatives to attract visitors for the Black Week in September.

Eskildsen has also spearheaded visits to major tour operators in the US market, including closing a deal with the small cruise company Atlas, which will begin home port operations in Panama this year.

He is currently on an official mission to the State of Colorado, where he plans to reach important agreements to further boost visitor arrivals from the US market, which is the main outbound market according to the Sustainable Tourism Master Plan.