In Oaxaca, artisans who depend on tourism to sell their products and get by face a dismal vacation period due to the coronavirus/COVID-19 pandemic. Faced with this panorama of uncertainty for the artisans, an unexpected actor enters: Amazon. If the world cannot get close to Oaxaca, Oaxaca will get close to the world.
Through its category ‘Handmade’, Amazon.com.mx already has integrated traditional Oaxacan handicrafts to its enormous catalog. Under the seal of ARIPO, Amazon offers more than 50 handmade products, from blouses, bags and scarves, to alebrijes, mirrors and rebozos.
In the future, the catalogue is expected to include even more textile handicrafts and gastronomic products from all eight regions of the state.
ARIPO, of course, is the famous store located on Manuel García Vigil Street, in the center of the Oaxacan capital. Today also known as the Oaxacan Institute of Crafts (IOA), the store is a must-see destination on the route for tourists who want to take a little bit of Oaxacan culture home with them.
It was with support from the state government that, as of this May, ARIPO has its own section in the world’s largest online sales platform.
Alejandro Murat, governor of Oaxaca, said that “our ARIPO craftsmen and women will be able to sell their products more easily on the internet” for a global market.
According to Nadia Clímaco Ortega, general director of the (IOA) the door is open for more artisans to join the project and offer their handicrafts on the platform, whether they are textiles, pottery, carved wood, vegetable fibers, gold work or saddlery, among other trades.
For their crafts to reach Amazon, it is necessary to meet the requirements of the category ‘Handmade’ and demonstrate that, in fact, their products were made using artisan techniques.
The IOA extends an invitation to interested artisans and traders to request information and advice via email at email@example.com