The new edition of the World Congress of the International Association of Congresses and Conventions will be held in the city of Malaga. The event will be held from 1 to 4 November and will have a hybrid programme.
The City of Malaga, with the collaboration of Tourism and Planning Costa del Sol and the Ministry of Tourism of the Andalusian Government, will be a sub-host of the World Congress of the International Congress and Convention Association (ICCA), which will be held from 1 to 4 November 2020 along with five other hubs around the world. Thus, the headquarters of the same, in the city of Kaohsiung (Taiwan), will be complemented by various satellite sites in other geographical locations given the exceptionality of this year, as announced in a statement.
In this sense and for the first time in history, ICCA will hold congresses in other five cities of the world, in parallel with the World Congress. Specifically, in Europe the venues will be Luxembourg and Malaga. Malaga’s candidacy, presented by the City Council through the Malaga Convention Bureau, Tourism and Planning Costa del Sol and the Ministry of Tourism of the Andalusian Government, has been selected from the nearly 40 cities that had submitted their candidacy. To make the decision, ICCA has valued that Malaga “is a safe and accessible destination that also ensures a guarantee of success for its experience in international events. In addition, there is a synergy between the city council, Tourism and Planning Costa del Sol and the Ministry of Tourism of the Andalusian Government.
Similarly, Malaga has, in addition to institutional support, with the economic collaboration of the province and Andalusia, “ensuring the strength to carry out an event of great importance and impact for the city, as has been shown previously with other events such as the European congresses of MPI and SITE,” they said.
The congress will have around 130 ICCA members and will have a hybrid program: the morning will be a live streaming broadcast of the Kaohsiung Congress, while in the afternoon there will be an exclusive program for Malaga with sessions led by speakers and world experts. In addition, these sessions give the possibility of virtually attending other ICCA members who are in other cities or countries.
For the Association, this event means “a great projection for the city and a great opportunity to promote it to the world” in a year of paralysis of activity in the MICE segment. Thus, the city is positioned “as one of the destinations that has grown more and better in the national and European associative segment in recent years and will project, thanks to this event, a great image of mature, solid and safe destination,” they explained.