The mayoress of Madrid, Manuela Carmena, and the director general of the World Tourism Organization (UNWTO), Zurab Pololikashvili, signed last April 25 a declaration of intentions, prelude to the Memorandum of Collaboration (MOU) to be signed in the near future to seal the joint commitment to sustainable tourism, informed the City of Madrid in a statement.
The UNWTO is the only United Nations agency that has its headquarters in Madrid (Spain), so the collaboration between the two is already “very close”, as stressed by the Madrid Consistory.
Now with this new agreement reinforces a joint work aimed at promoting tourism, conceived as an instrument to achieve the Objectives of Sustainable Development (ODS).
The new agreement recognizes the importance of sharing lines of work that promote cooperation and the exchange of knowledge and experiences between both institutions, thus optimizing the resources of both and complementing and enriching their work plans.
The document reflects the need to give greater visibility to the city of Madrid as the headquarters of the UNWTO and as one of the most noteworthy tourist destinations in Europe.
Only in the last twelve months (according to data from March this year), the number of passengers in Madrid has exceeded 9.7 million, representing a year-on-year increase of 3 percent, and the highest figure in the series, compared to 1.4 percent recorded in the country.