Lotus won the prestigious ‘Luxury Brand of the Year’ award at the Luxury Briefing 2019 Annual Awards and was honoured at a gala ceremony held at The Savoy, London, in front of more than 350 VIP guests.
Founded in 1996, Luxury Briefing offers industry reports, analysis and expert opinions across all sectors of the luxury industry. Luxury Brand of the Year’ is one of the top awards and elected by the organisation’s board of directors. In selecting Lotus, Sir Eric Peacock, President of Luxury Briefing, noted that the brand “revolutionised and disrupted its sector by removing all limits and limitations with an energy explosion of innovation and repositioning.
However, what most excited the Luxury Briefing team was the launch of the all-electric Lotus Evija hypercar.
Phil Popham, CEO of Lotus Cars, picked up the award and commented: “We are a high-performance car company with bold ambitions for the future, so being recognised and honoured as a luxury brand at this stage of our journey is a fantastic achievement. This award is for all members of the Lotus family around the world who work tirelessly to grow our brand and reach new levels of success. I’m sure it will be the first of many from outside the automotive sector.
Other brands recognised in the awards include Princess Yachts, Hennessey XO, Selfridges, Fortnum & Mason, Timothy Oulton, Creed Boutique, Aston Martin and Bentley.
Finalists Luxury Briefing 2019
COMMITMENT TO POSITIVE CHANGE
Finalists: Alphonse Island – Seychelles, Face Halo, Victor, Sabi Sabi Game Reserve – South Africa
INSPIRING DIGITAL CONTENT
Finalists: Charlotte Tilbury , Connolly, Dior, Leica and Belstaff
Finalists: Annoushka, Aston Martin, Hasselblad, Princess Yachts
Finalists: Charlotte Tilbury, Elemis, Tom Ford, Westman Atelier
EXCELLENCE IN LUXURY LEISURE
Finalists: Belmond, Edge Retreats – Aurelie Lepercq, Jumeirah Hotels and Resorts, Quintessentially Travel, Seabourn, TCS World Travel, Urban Resort Concepts – Marcus Engel
EXCELLENCE IN CRAFTSMANSHIP
Finalists: Alexandra Llewellyn, Attilus Caviar, Backes & Strauss, Charbonnel et Walker, Creed, Remy Martin, Ralph and Russo
OUTSTANDING CONTRIBUTION TO CHARITY
Finalists: Charlotte Tilbury, The Goring, Prism The Gift Fund – Anna Josse, Swarovski Foundation
INSPIRING CREATIVE DESIGN
Finalists: Aston Martin, Bob Bob Cité, Savior Beds, Timothy Oulton, Tom Davies
LUXURY DISTRIBUTOR OF THE YEAR
Finalists: Creed, Farfetch, Fortnum & Mason, Selfridges, Timothy Oulton
LUXURY ADVERTISING CAMPAIGN OF THE YEAR
Finalists: Belmond ‘The Art Of Gastronomy’, Bentley ‘Together we are Extraordinary’, Hennessy XO ‘The Seven Worlds’, Lanserring ‘The Delancey’, Princess Yachts ‘The R Class Campaign’, Rimowa ‘Never Yet’.