Tourism of Purchases and Luxury is one of the reasons why the way of realizing Tourism is changing globally, in the terms of the challenges that this practice signifies. The spending, in terms of money, and the experience of travel in any place of the world, in personal terms, has motivated the invention of categories to specify how this activity affects not only the individual life of a traveler but also the life of a collective and a territory.

One of these categories is the notion of issuing countries of tourists as territories that “send” people awaiting activities and events different from their place of residence to get to know other countries of the globe. These activities are focused on the development of strategies and action plans that seek to capture the attention of the traveler through national and local concepts as well as activities they wouldn’t do in their country of residence (such as walks to tourist zones, certain extreme sports, routes of restaurants of local gastronomy, etc.).

Photo by Nik Guiney
Photo by Nik Guiney

In 2017, as assessed by the World Tourism Organization, the USA, China, Germany, England and France lead the ranking of issuing countries of tourists. Travelers from these nations spent approximately 600 Million Dollar on Tourism of Purchases and Luxury. Statistics of TAX Free have determined in 2018 that Russia has acquired an upturn as an issuing country, when approximately 20% of its tourists left the country.

If environmental, architectural, cultural, social or economic aspects of a specific community or territory are considered for exploiting its potentiality and showing it through Tourism in its diverse modalities, we’re talking of intelligent tourist destinations as scenarios intervened in their infrastructure to foment the innovations and technological changes of the place, always thinking big and intelligently, with the purpose of attracting travelers from any region of the planet and finding links to the place. Therefore, in these terms it’s valid to state that an issuing country needs to destine part of its internal resources for constructing intelligent tourist destinations.

According to SEGITUR (2015), however, the characteristic traits of these destinations are their touristic nature, focused merely on a traveling public and not the native or local public. This audience is also obliged to maintain an optimal interaction not only with the destination to which it is directed but also its surroundings and further aspects that involve travel, based on what’s known as the circle of life of the tourist trip (before, during and after the trip), as the traveler starts being attracted to the place before arrival and maintains that link after leaving.

For a place to turn into this type of destination it’s important to outline and fulfill plans of Tourist actions and strategies by entities of diverse nature, may it be governmental, of public administration, educational, cultural, agro-food, forestry institutions, private companies, that work together and fulfill the objectives of an intelligent tourist destinations: improve the perception of the place when visited as well as increasing its competitiveness through its tourist inventiveness (SEGITTUR, 2015).

As it was stated, Tourism has acquired multiple slopes in its execution; so having intelligent tourist destinations is one of the best options for the development of a territory’s economy, as well as its socio-cultural and socioeconomic conditions. In this sense, Tourism of Purchases and Luxury cannot stay being one of the main activities done by a traveler, allocating their money in the acquisition of objects that link them to the visited place.

Author: member of World Shopping Tourism Network