Google: The key is to anticipate the intention of the traveler and make purchases in a click

Searches related to tickets, hotels, tourist sites, restaurants, plans, and activities, entertainment, are among the five most frequent searches on Google.

Hence the importance for a country’s economy to strengthen an industry that globally represents sales of 8.8 trillion dollars, or 10% of the planet’s GDP. And it generates one out of every ten jobs in the world.

This was announced by Gustavo Alvarado, Country Marketing Manager of Google Colombia and the Caribbean, who participated in the 24th National Congress of Travel Agencies and Tourism, Anato, which brought together more than 600 businessmen from all over the country in Medellin. Of these, 30 from Bucaramanga and the metropolitan area.

The challenge for tourism entrepreneurs, according to the expert, is to provide relevant information at the relevant time. To achieve this, it is important to bear in mind that searches go through four stages: dreaming, planning, booking and enjoying.

“Colombian tourists are increasingly curious, demanding and impatient in their Internet searches, which means that they consult more sources of information to make decisions that guarantee that they will have the best travel experience. He doesn’t stay with the first thing they offer him, he compares prices, services, added values and his decision is based more on the comments of the users than on the offers”, explained Google’s Country Manager to Vanguardia.

Strategies

According to a Google study, one out of every three people dreams of traveling once a week and plans their trip looking for different options in prices, experiences, combos, validations and then booking where it is more fluid, ie, the platform that offers simple purchase processes, where with just one click buy the ticket, with a click book the hotel and services you want.

“53% of visits to a mobile site are abandoned, if the page takes more than three seconds to load and in Colombia the average for a page to load completely is 13 seconds, there we have a great challenge to conquer users and retain them,” says the expert.

Pages should be attractive and easy to navigate. The user looking for tourism plans is not interested in entering a page where the first information he finds is the mission and vision of the company along with the photo of the founder. But the one that offers the option of even planning your entire trip, from the purchase of the ticket, the hotel reservation and even activities to be carried out at the destination.

“Then you have to think about how to retain that client, what other service I can offer to make him a frequent user and this is achieved when the tourist has a good travel experience for the quality of services, timely and friendly service in the airline, hotels, restaurants, etc., which encourage him to leave very good comments on the pages or networks that reach thousands of people,” explained the expert.

The searches related to tickets, hotels, tourist sites, restaurants, plans, and activities, entertainment, are among the five most frequent on Google.

Hence the importance for a country’s economy to strengthen an industry that globally represents sales of 8.8 trillion dollars, or 10% of the planet’s GDP. And it generates one out of every ten jobs in the world.

This was announced by Gustavo Alvarado, country marketing manager of Google Colombia and the Caribbean, who participated in the 24th National Congress of Travel Agencies and Tourism, Anato, which brought together in Medellin more than 600 businessmen from around the country. Of these, 30 from Bucaramanga and the metropolitan area.

The challenge for tourism entrepreneurs, according to the expert is to provide relevant information at the relevant time. To achieve this, it is important to bear in mind that searches go through four stages: dreaming, planning, booking and enjoying.

“Colombian tourists are becoming more curious, demanding and impatient in their Internet searches, which means that they consult more sources of information to make decisions that guarantee that they will have the best travel experience. He doesn’t stay with the first thing they offer him, he compares prices, services, added values and his decision is based more on the comments of the users than on the offers”, explained Google’s Country Manager to Vanguardia.

Strategies

According to a Google study one out of every three people dreams of traveling once a week and plans their trip looking for different options in prices, experiences, combos, validations and then booking where it is more fluid, ie, the platform that offers simple purchase processes, where with just click buy the ticket, with a click book the hotel and services you want.

“53% of visits to a mobile site are abandoned if the page takes more than three seconds to load and in Colombia the average for a page to load completely is 13 seconds, there we have a great challenge to conquer users and retain them,” says the expert.

Pages should be attractive and easy to navigate. The user looking for tourism plans is not interested in entering a page where the first information he finds is the mission and vision of the company along with the photo of the founder. But the one that offers the option of even planning your entire trip, from the purchase of the ticket, the hotel reservation and even activities to be carried out at the destination.

“Then you have to think about how to retain that client, what other service I can offer to make him a frequent user and this is achieved when the tourist has a good travel experience for the quality of services, timely and friendly service in the airline, hotels, restaurants, etc., which encourage him to leave very good comments on the pages or networks that reach thousands of people,” explained the expert.

Author: La Vanguardia