This holiday season saw guests from all corners of the globe enjoying an extravaganza of fashion, food, festival and art as part of The Bicester Village Shopping Collection’s ‘Summer Stories’ campaign. From partnerships with major art institutions to gourmet pop-ups and a multitude of new boutique openings across the Collection, our Villages celebrated summer in style.
Autumn brings a season of newness, with exciting brands, designer pop-ups and art-inspired activities to keep visitors entertained for longer, despite the shorter days.
We’re very proud of our new destination film, which provides an enticing teaser to all that’s on offer across our 11 Villages. Do take a look above, and get in touch if you’d like to use it on your own channels.
We look forward to welcoming you and your guests to one of our Villages soon.
Tourism Director – Destination Marketing
THE FUTURE OF BRITISH DESIGN
This month sees the return of the popular BFC Designer Pop-up to Bicester Village. Showcasing 30 British designer businesses curated by the British Fashion Council (BFC), this year’s line-up includes breakthrough prodigies such as Grace Wales Bonner, Camilla Elphick and Phoebe English, as well as established brands such as ERDEM, Hillier Bartley, Huishan Zhang, J&M Davidson, Mary Katrantzou, Paper London, Preen, Racil and Sophia Webster. Those keen to get a head start on Christmas shopping will be pleased to learn that the pop-up includes accessories, lifestyle products and gift lines from selected designers.
Earlier this month, Maasmechelen Village welcomed the ‘100th Territory’ experience by Brussels collective of fashion and design, MAD, Home of Creators, showcasing six emerging Belgian fashion designers. The partnership with MAD puts the Village firmly on the map as a shopping destination that supports Belgian fashion talent.
ART MEETS FASHION
In September, Kildare Village became the very first fashion partner of the Irish Museum of Modern Art (IMMA). The six-month partnership sees the Village as lead sponsor of the museum’s latest exhibition, Desire: A Revision from the 20th Century to the Digital Age. It also includes a display of works from IMMA’s National Collection within the Village itself, along with a special programme of events for art and fashion lovers in both Kildare Village and at IMMA.
Over in Italy Fidenza Village has joined forces with Festival Verdi and Verdi Off, organised by the Teatro Regio di Parma, to celebrate Parma’s most famous creative export. ‘Unconventional Verdi’ puts the work of Giuseppe Verdi on display in a creative installation that features fashion photography alongside poetic lines from Verdi’s operas. The exhibition forms part of a schedule of events that mark Parma, Fidenza Village’s nearest city, as Italian Capital of Culture for 2020.
And in Spain, Las Rozas Village’s ongoing ‘Arts Meets Fashion’ campaign features the ‘La Ruta de la Moda’ tour of fashion in art at Madrid’s Thyssen-Bornemisza Museum.
In August, La Roca Village welcomed a new Karl Lagerfeld boutique, bringing the total for the brand across the Collection to seven. Offering a beautiful selection of womenswear, the boutique entrance features a statue of the legendary designer carrying his beloved cat Choupette, which has become a fun selfie opportunity for guests. In September, Tigha opened a new boutique at Wertheim Village offering the urban fashion brand’s signature leather jackets, shirts, denim and skirts. Presenting a new look for the new season, American fashion brand Tommy Hilfiger reopened its boutique in Las Rozas Village while, at Bicester Village, Spanish shoe titan Manolo Blahnik joins Italy’s Aquazzura along with Breitling and Clarins in opening new boutiques.
To find out more about our exciting event programme, please get in touch at TourismInfo@ValueRetail.com.