Founded in 2006 Destino Punta del Este is a non-profit civil association that brings together a large number of entrepreneurs in Punta del Este, and seeks among other objectives to attract investment.

Initially created with promotional purposes mainly linked to the real estate sector, it has now diversified its focus, concentrating on investments of diverse nature, not only real estate.

This is how today Destino Punta del Este integrates businessmen from the hotel, agro-industrial, transportation, media, gastronomy, real estate, event organizers, legal and accounting firms, among others.

Punta del Este is an Affiliate Member of UNWTO, (2008) and one of the Vice-Presidents of the Board of Members Affiliate of UNWTO for two consecutive periods.

Currently, Shopping Tourism is one of its main focuses.