According to the Dane, the activities of the orange economy are grouped into: arts and heritage; conventional cultural industries; and functional creations, new media and software. Between 2014 and 2017, national film projects received about $20,000,000,000 annually for investment and donations.
The Dane presented its document Orange Economy, first report 2019, in which it reveals the first indicators of the orange economy in Colombia. As an antecedent, the document states that between 2014 and 2017 “the Culture Satellite Account reported an average relative weight of the added value of the cultural field, of 1.1% in the total national added value”.
As of Law 1834 of 2017, the Culture Satellite Account, in which economic activities related to the orange economy are incorporated, is expanded and updated. “The participation of the added value of the orange economy with respect to the national added value is located in average for the series 2014 – 2018P in 1.9%”, indicates the study carried out by Dane.
In the report, the entity delimits 32 economic activities referring to this concept, and 69 additional ones that have a total inclusion in these industries, which, according to the Dane, are defined as those activities “that in a chained manner allow ideas to be transformed into cultural goods and services, whose value is determined by their intellectual property content”.
Compared with other countries, Colombia is below some of the region, as is the case of Chile, for example, which in 2013 reported a contribution of 2.2% to its national gross value added; or Argentina, which reported a participation of 2.56% in 2017. In Brazil, creative industries account for 2.61% of the gross domestic product (GDP), in Mexico, cultural activities represented 3.20% of GDP in 2017, and in the U.S. they reached 4.3% in 2016.
According to Dane, the activities of the orange economy can be grouped into three areas: arts and heritage; conventional cultural industries; and functional creations, new media and software. The first group includes activities such as visual arts, performing arts and entertainment, tourism and cultural heritage (tangible and intangible), education in the arts, culture and creative economy; it represents 23.2% of the added value of orange economy industries, and left the country 3.02 billion pesos.
Conventional cultural industries left the country 5.94 billion pesos last year, and represent 42.3% of the activities of the orange economy. In this area fit the production and exhibition of film and video, television production, radio, and television by subscription.
For its part, the last group lists all activities related to advertising creation, editing software and news agencies.
“Last year, the orange economy generated 282,566 direct jobs. Of the total micronegocios in Colombia, 150,462 develop activities associated with the orange economy”.
The report indicates that last year the orange economy generated 282,566 direct jobs. Of the total micronegocios in Colombia, 150,462 develop activities associated with the orange economy, which corresponds to 3.14% of the national total.
Cinema, the cultural industry that moves the most
Between 2014 and 2017, national film projects have benefited an annual average of 20 billion pesos through investment resources and donations. Colombian feature films have increased from 28 in 2014 to 44 in 2017, an increase of 57% in the four-year period. For the period between 2014 and 2017, 2016 was the year in which most spectators attended the exhibition of Colombian films.
The collections of the Film Development Fund have had a positive growth of 46.2%, going from 18.8 billion pesos in 2014 to 27.5 billion in 2017. Film attendance of people aged 12 and over increased between 2014 and 2017, from 33.8% to 40.5%, with a variation of 6.7 percentage points.