The gender gap is also noticeable in travel. Women represent a segment that shows data of greater tourist expenditure, both for the establishments chosen and for the additional services contracted. The profile collected in a study of the GlosinGap platform identifies a profile that moves more in shared transport and uses mostly digital channels. Even so, the impact of the gender gap in business tourism exceeds 2,300 million euros.
Women hire more tourist services than men when they travel for personal reasons; they make less use of private vehicles and use shared transport more; they organise their journeys earlier; and they use digital channels more frequently to make their reservations. These are some of the conclusions of the ClosinGap Platform Report on the “Opportunity cost of the gender gap in tourism” released this week.
The report reveals that women make 2.2 million more trips per year than men for personal reasons, where they also spend more on average daily than men, especially because they choose more hotel accommodations and, within these, the higher category. The report points out that if men were to opt for hotel accommodation in the same way as women, the economic impact would reach 258 million euros a year.
Another aspect highlighted by the ClosinGap study indicates that for each business trip of a woman, the man makes three. The glass roof feeds this gap, but it is not the only cause. If women made the same business trips as men, it would generate up to 2.35 billion euros a year.
In any case, women living in Spain travel 6.9 percent less than men, although overnight stays are similar. Ninety percent of the trips of both are made within the national territory and hotels are the accommodations chosen for 22 percent of overnight stays, only behind residential accommodations. Regardless of age, they travel more often accompanied than they do.
GlosingGap – Women for a Healthy Economy is a platform integrated by Merck, MAPFRE, Vodafone, Repsol, Meliá Hotels International, L’Oréal España, Mahou San Miguel, Solán de Cabras, BMW, PwC, Bankia and Grupo Social ONCE.