China has appointed its new Minister of Culture and Tourism in the midst of the Covid crisis. This is Hu Heping, who will take over from Luo Shugang.
According to fvw, Heping, a native of Linyi (Shandong), studied engineering at the University of Tokyo, where he earned his doctorate in 1995. He later became the secretary of the Communist Party at Tsinghua University in 2008, while in 2013 he became a member of the party committee in Zhejiang province. In 2017, he took up the post of secretary of education in Shaanxi province.
It should be noted that the Ministry of Culture and Tourism is not only in charge of the legislation related to these sectors in the Asian giant, but it is also responsible for the Chinese tourism offices and cultural centers distributed in the rest of the world.
The truth is that Chinese tourists are particularly sought after because of their high spending in the destination. In fact, the World Tourism Organization (UNWTO) pointed out that they are the world’s most traveled (150 million in 2017) and the ones who spend the most: around 260 billion dollars. Therefore, the outbreak of the Covid crisis in this country, when it had not yet reached the scale of today, set off all the alarms in the tourism industry.
Last year, Spain received 896,610 Chinese tourists, 14% more than in 2018, who spent an average of 2,563 euros, compared to 1,052 euros for the German visitor or 651 euros for the French one.