Casa Santamaría bets on the incubation and coworking of fashion and luxury in Colombia

The space that is called “the home of creative entrepreneurship” in Bogota surpassed its own objectives and takes the lead in incubation and fashion coworking in the Colombian capital. With vises of cured concept store, coworking interactions and the backing of a business incubator aimed at the orange economy, aesthetics and fashion industries, Casa Santamaría activates and supports the new local fashion talent.

“Our goal is to contribute to the dreams of young talent in Colombia’s creative industry and position Bogotá as a destination for design, fashion, art and coffee. We achieved this by creating a design hub where each member firm has its own showroom and can develop its brand experience as well as its sales directly in B2C and B2B channels. The user experience we present involves design but also art exhibitions, interventions and performance of Colombian artists who appropriate the House,” Santiago Páez, co-founder and operational manager of Casa Santamaría, told FashionNetwork.com.

Among the brand’s plans for this year and the medium term is the expansion of its spaces, with the addition of nearly 170 square meters of productive space, as well as the launch of a new virtual channel that completes the support, momentum and connectivity of its affiliated brands. “Our idea in the short term is that 100% of the House exhibits products of emerging brands. In the future we want to expand to more cities,” added Paéz.

Today, Casa Santamaría has 14 Colombian brands and designers that occupy all the available spaces with an offer of jewellery, clothing, leather goods, scarves, party dresses, furniture and decoration. “In total we have worked with more than 35 brands and designers since our inception,” concluded Santiago.

The space founded in 2013 will celebrate its sixth anniversary this year with new strategies, new spaces and new proposals for the routing of emerging fashion talent in the capital market.

 

Author: By Tamara Gonzalez Litman. Fashion Network