The Ente de Turismo de Buenos Aires published key statistical information for the competitiveness of the sector. The idea is to anticipate the behavior of the demand of strategic markets.
The Government of the City of Buenos Aires presented the Tourism Intelligence System (SIT), a tool that uses big data at the service of tourism. The SIT allows users to use in a simple and practical way, the large volumes of data that the government receives, provided from different sources of information.
From the Ente de Turismo de la Ciudad, they stated that the site publishes 820 million records, such as prospective data of area reserves; arrival, origin, stay and tourist spending; mobility in the neighborhoods, hotel occupancy data and airfares and connectivity. In addition, it displays them with dynamic and interactive graphics.
“Tourism is one of the most dynamic sectors and an engine for the development of the City. Opening up this information is a key impulse, because it boosts the sector’s competitiveness, and allows it to identify opportunities and trends from the data,” said Fernando Straface, General Secretary and Secretary of International Relations of the Buenos Aires government.
“It is an initiative that will improve the information available to hotels, travel agencies, airlines, chambers and associations, investors and entrepreneurs in the sector and will improve the quality of decision-making in the sector. Any user can now access these data,” said Gonzalo Robredo, president of the Ente de Turismo de la Ciudad de Buenos Aires.
The Secretariat of Tourism of the Nation, Amadeus, Telefónica de Argentina and Aeropuertos Argentina 2000, among others, are the sources used by the Tourism Intelligence System to provide the data. It is free and open access and is available at http://turismo.buenosaires.gob.ar/obervatorio.
Among other issues, the SIT will allow to anticipate the behavior of the demand from strategic markets for the City, to redefine marketing strategies identifying new target markets and to perfect the tourist influx in gastronomic, sports and cultural events.
“The management of large volumes of information and the use of Big Data techniques allow to complement the statistical data obtained from traditional methods, being one of the elemental pillars to optimize decision making in the public sphere”, added Federico Esper, general director of Market Intelligence and Observatory of the Ente de Turismo of the City of Buenos Aires.
During the presentation of the SIT, the Ente de Turismo de Buenos Aires stated that in the future they hope to include new sources of information, such as tourist consumption through the use of credit and debit cards, or the analysis of purchases by foreign tourists with the Tax Free system.
Potential users of the site include hotels, entrepreneurs, travel agencies and tour operators, airlines, businesses, investors, service providers and tourism experiences, chambers and associations and journalists, and all those working in the field of tourism who wish to face business strategies based on empirical data.
Author: Pulso Turistico