An even more digital tourism

Vodafone Business has presented the data of the study ‘The Digitalization of Tourism’, which shows how will be the behavior of Spanish travelers

Vodafone Business has presented the data of the study ‘The Digitalization of Tourism’, elaborated in collaboration with CETT (Barcelona School of Tourism, Hospitality and Gastronomy). The report aims to understand how will be the behavior of Spanish travelers in the coming months, as well as to outline a model of the impact of technology in one of the sectors most affected by the crisis of COVID-19.

Photo: XPS

The study, in which a thousand people participated, indicates that 90% of Spanish people plan to continue travelling, either for leisure or for work, during the coming months. 72% of users say they already had a trip planned before the pandemic, and of these, 62% say they will keep it up. In addition, 78% say that their travel budget will be the same or greater after confinement.

In terms of the destinations chosen for this holiday, 71% opt for domestic tourism, while 21% have planned a trip to Europe and only 8% plan to leave the EU. On the other hand, half of the respondents say they choose the car as a means of transport and the hotel is the first choice of accommodation for travellers, with 41%.

Digitalisation of travel – an unstoppable trend
As in other sectors, the crisis has highlighted the need to emphasise the digitisation of the tourism sector, both from the point of view of companies and customers. In fact, all those surveyed said that they had carried out some digital activity that they had not done before the pandemic.

When asked about how they think travel will be in the new normality, the participants in the study were concerned about the insecurity and excessive bureaucracy that travel may give rise to from now on. However, 52% believe that digital media and technology can be key to minimizing these feelings. They also expect such media to be user-friendly and fun.

71.8% of users also demand transparent communication on safety, hygiene, responsibility and trust measures, which creates the opportunity to create a direct communication channel with the customer. Another of the demands of those surveyed refers to active health safety, with measures such as the availability of gels and masks in all facilities, and 74% of those surveyed ask for a clear and constant flow of information on the protocols to be followed and on cleaning.

Finally, also more than 70% are in favour of the adoption of new technologies that help to automate processes and reduce physical contact to a minimum (check in/check out, contactless payments, digital charts…) and everything that contributes to a better and safer user experience (digital signage, guidance, access management, capacity control in common areas, etc.)

Author: José Tomás Palecín, InnovaSpain