I believe that every person has a reason for living in this world, human existence has such a big power of transcendence. It is seen in every day action, no matter the power of the action, they all have a correspondence and a significance in the other that later it will be manifested in the society and later on in the world we live.
Accesible tourism is about transcendence, it pursuits the challenge of giving back to the society all that this one give us.
Specifically, accesible tourism is responsible for designing adapted trips according to the type of capacity and need of each person. Accesible tourism is connected with all the types of tourism that exists including shopping tourism.
Accesible tourism respond to any adverse situation that occurs in each area of the sector. For example it deals with the infrastructure of different facilities such as transport, hotels, restaurants, museums and others. Try to bridge the gap of communication that often hinders the full enjoyment of any activity that is performed. Finally, try to fight with existing social barriers.
From a humanistic perspective, I will as three questions that will be the north in terms of inclusion and accesible tourism: Why should some people be deprived of enjoying life to the full? Should we not all enjoy the same rights? What can we done to face the challenge of social and tourism inclusion?
Any person with different abilities has the right to enjoy all the rights that were proclaimed in the universal declaration of human rights, Paris 1948.
The first two questions pose the challenge of really being reflected in the facts and in the different daily dynamics, the enjoyment of tourism is a right that has to be provided to all.
To include in society those who have other capacities, it is essential to invest in all the tourism chain. I refer to transport, public roads, tourists points, accommodation services, gastronomy services, shopping centers, craft markets and every service that in some way is involved.
Invest in infrastructure, for example in shopping centers so that the experience is accesible to all; invest in communication to communicate the type of transnational product or local product and so that they can have access to the history and identity of the place; invest to involve the society in this pursuits of inclusion that im sure that it will be enriching for all.
Sustainability works under three areas that are economic, environmental and social. Specifically I will focus on the first one, the economic. The investment is a cost in the short term, but I have no doubt that it will be much more rewarding. Not only thousands of jobs will be created but also, and im talking just as a human, if we see that the society is able to face the challenge of inclusion and get over it it will be very rewarding.
A fundamental pillar to combat social barriers is awareness, I believe that empathy is needed to understand the one that is different. Integration is a pursuits of all, not only of those who have different abilities, but also of us. Is about finding the balance so that the dynamics can be successful and the breach of fear of the unknown is broken.
For accesible tourism be tangible the responsibility belongs to each one and it is essential that entities such as the state, private sector and NGOs make decisions and measures. They have the strength to make changes.
With no doubts, I believe that with good intention, communication, there is no reason to stop growing as society and making big steps in order to inclusion and living in a more human world.
Author: Lucas Cestau (Uruguay)